Home Staging using all 5 Senses

The old addage goes, "You only get one chance to make a good first impression." Keeping that in mind we have to remember that we use all five senses when making decisions. This is especially true in real estate. You never know when a smell, or a certain color, or feel of stone brings your buyer back to a certain time, or place, or experience. Below are some helpful tips to help you key into all of your buyers senses and possibly "bend the rules in your favor."

Sight: Appealing to the buyers visual experience is first and foremost. Clean uncluttered rooms combined with fresh cut flowers, and attractive plants will speak volumes. A new coat of paint will enhance their experience even more. Natural light is also paramount, make sure you have the window dressing drawn to let plenty of light in. Also try to keep dimly lit rooms bright with any practical lights available.

Sound: Sounds are a great way to alter your potential buyers mood while enhancing the experience of viewing your property. Soft music or natural sounds are calming, barking dogs are not. Set the tone of your viewing by appealing to your buyers auditory sense.

Smell: Cooking odors can be a turn off to some, but a fresh baked apple pie always smells like home! Near the beach one might expect the fragrance of the ocean. In the country possibly pine. But never pet odors. This is a sure way to give your potential buyer a negative opinion about your beautiful property. Some say the nose guides the way. The purchase of an air deodorizer will always be worth its weight in gold.

Touch: Be sure not to forget how much we like to touch. Tangible items are easier to embrace, and are always a great bet. So make sure to point out custom stonework, custom built-in wood furniture, book cases, natural wood floors, and other features that make your property unique.

Taste: A bottle of water, coffee, or juice are always a nice gesture to refresh the taste buds and awaken the other senses.

Paying attention to each of the senses will create a lasting impression of quality long after your potential customer leaves your presentation. Bringing all your buyers senses together quickly may help entice them to make the decision to purchase your property. Highlighting the sights, sounds, aroma, and feel of your beautiful property will help bring you the results your're after time after time.

Don’t forget to contact us for the latest in home staging by appealing to sensory emotion.